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Expert Feature: A Dying Father’s Words On The Real Key To Success Online and Off

the need for unity for success

A Dying Father’s Final Lesson for His Sons

Aesop tells a fable of an old man on the point of death who summoned his sons around him to give them some final, parting advice.

He ordered his servants to bring in a bundle of sticks, and said to his eldest son: “Break it.”

The son strained and strained, but with all his efforts was unable to break the Bundle.

The other sons also tried, but none of them was successful.

“Untie the bundle,” said the father, “and each of you take a stick.”

When they had done so, he called out to them: “Now, break,” and each stick was easily broken. 

Then he look deeply into the eyes of his boys he loved so dearly and said…

“My sons, if you are of one mind, and unite to assist each other, you will be as this bundle, uninjured by all the attempts of your enemies; but if you are divided among yourselves, you will be broken as easily as these sticks.”


The Secret To Success 

You might not realize it, but you just learned the secret to business success online… and offline.

I’m serious. 

I’ll explain more about why I say this in minute, but first I want you to realize a strange fact that we live with these days.

People today are more “connected” to other people than they ever have been before. But we’re also more lonely than ever before.

In her book, Alone Together: Why We Expect More from Technology and Less from Each Other, social psychologist Sherry Turkle says something very revealing about this paradox.

She says, “But when technology engineers intimacy, relationships can be reduced to mere connections. And then, easy connection becomes redefined as intimacy. Put otherwise, cyberintimacies slide into cybersolitudes. And with constant connection comes new anxieties of disconnection.”

We’re untied bundles.


But it’s not just the fact that people are disconnected.

They are also overwhelmed by the avalanche of information that exists in our world.

Paul Adams is recognized as one of the leading thinkers on the emerging social web, and his work has been featured in The Wall Street Journal, Fast Company, AdWeek and many more leading publications.

In his book, Grouped: How small groups of friends are the key to influence on the social webhe explains the reality of this problem.

He says, “Thanks to the web, our access to information is increasing exponentially, and is not going to stop. A single query into a search engine produces millions of results. People are adding information to Wikipedia faster than we can read it: 1000 unique articles are added every day, on top of all the edits and additions to existing articles. We’re creating 2000 tweets per second, 48 hours of YouTube uploads per minute. In 2002, we recorded and replicated 23 exabytes of information. We now record and transfer that much information every 7 days.”

Because of that fact, he says that, “The web is being rebuilt around people, rather than being built around content.”

We’re untied bundles looking for connections with other people to point us to the right information.


Do you see why I say that this is the secret to success online and off?…

 “My sons, if you are of one mind, and unite to assist each other, you will be as this bundle, uninjured by all the attempts of your enemies; but if you are divided among yourselves, you will be broken as easily as these sticks.”


2 Ways This Leads to Success

Now that you understand that we’re all more disconnected than ever and that the web is being rebuilt around people, I want to show you how this father’s wisdom can lead you to success.

1. You need to find a few other people in your field (or in a related field) to “bundle” together with.

Look at the people who have really succeeded online or off in your niche.

If you investigate how they really were able to “climb the ladder of success,” you’ll discover that they did this.

They united with a few others in their arena and assisted each other.

They pushed, or pulled, each other up each rung of the success ladder.

You must do the same.

Find peers in your arena that you like, respect, and trust.

Reach out to them. Build a relationship with them.

(*Don’t just “connect” with them online! Pick up the phone. Grab a coffee, etc.)

Then look for ways to help each other.

Start today. Start now.

2. You need to become a person who “points the way.”

The internet is being rebuilt around people, instead of just content alone.

But content is still important.

People are still searching for, needing, and craving information. 

They are just looking for people to point them in the right direction, unearth the treasures buried in all the trash, or distill it down for them.

You must share and create information (i.e. content marketing), so that you can become the person in your niche that your prospects, customers, and peers look to for knowledge and clarity.

You must be the uniting force that bundles together a community of searching, disconnected people in your niche.

Doing this, and doing it well, will be a huge benefit to you and to the many others lost in the maze of information.

“Uniting and assisting each other” is the only, true way that you will succeed online and off today.



The purpose of this site is to point the way and distill all of the important information out there for you.

We want to bundle together the community of searching, disconnect business owners in the Bay Area.

We do that through this site and I do my best to point the way and distill things even more through our ezine.

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About Scott Aughtmon (1864 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.