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Expert Feature: Facebook Apps – Will They Stay or Hide in the New Pages Layout?

In the rumor mill about Facebook’s upcoming redesign, word has it that the apps section (see Figure 1) at the top of the timeline will be eliminated.

Of course, we panicked because we use apps for special giveaways designed to capture names for mailing lists and leads.

CEC FB Page - figure 1 (1)

Figure 1. Apps Currently Display at the Top of a Profile

Many sites use apps to create a great place to capture newsletter subscriptions without forcing people to leave Facebook. Apps are also used to display content from other social networks, such as Twitter and Pinterest. Contests and giveaways are a common use.

Mari Smith often recommends the use of theFan of the Weekapp to spotlight the week’s fan with the most engagement.

Well, after some research, we have good news. . . the App is not dead. It’s simply buried a little.

Where the tabs are currently displayed, underneath the cover photo, there will be a “More” button that lists any available apps. The Facebook for Business page features the next update to the timeline, so you can see it live for yourself. (See Figure 2.)

Facebook for Business Page - Figure 2

Figure 2. Facebook for Business Displays Updated Profile

We’re a little confused, however. Allfacebook reported in their post Apps Module Added To New Layout For Facebook Pages On Desktop that Apps would be a module on the left side of the timeline. See the picture in their post for a view. Unfortunately, that module has now been removed. See the figure 2 above.

Are you messing with us, Facebook?

We understand your need to generate revenue. We’re all business owners, after all.

However, these changes directly affect a company’s ability to generate revenue, as in the case of restaurants that take orders via an app or online shops.

We certainly hope to see the ability to add blocks on the left side of the new profile. And one of the options must be Apps!


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About Melanie Yunk (50 Articles)
Melanie Yunk, President, Roaring Pajamas Melanie Yunk started working as a social media and search engine optimization consultant early in 2009, when she founded Roaring Pajamas, a digital marketing agency in Northern California. Melanie is passionate about helping businesses market their products and services online. She brings more than 20 years of marketing, engineering and content experience to clients from various industries, including search engines, construction, retail, B2B, wholesale, heavy duty trucks, authors and more. Melanie previously founded Melanie's Fine Foods after purchasing Big Acres® Gourmet Sauces where she expanded the line to be distributed nationwide and in Canada. She also founded Yunk Consulting where she assisted software and semiconductor companies in implementing international standards for electronic databooks that she also helped developed while working at Intel Corporation. Her earliest career began at Honeywell Commercial Flight Systems where she worked on the Boeing 777 and MD11 cockpit projects. She continues to write on the Roaring Pajamas Blog and also as a guest blogger writing about all natural and gourmet foods. Melanie volunteers as a Board Member for the San Carlos Chamber of Commerce and former President of the Advisory Board for the Rosalie Rendu Center in East Palo Alto. She lives in San Carlos with her husband Kent and two Cornish Rex cats.