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Expert Feature: What Is And Why Should We Implement It?

Have you ever searched for a recipe or product on Google, Yahoo or Bing where a picture, star ratings or recipe ingredients are displayed along with the link to the page?

These search results are called “rich snippets” and they are a good example of what can do for your search listings. in the simplest terms is microdata on a web page that provides search engines with more information in the search listing during queries.

These elements may be displayed on the search engine results page (SERP) with the goal of improving visibility of the listing and increasing clicks.

With, you can include display images, product reviews, and dates and times of a trade show or upcoming conference on the listing on the SERP.

What it Looks Like in Practice may also be displayed as text only. An excellent example is provided to us by Bill Hunt at Back Azimuth. Bill worked with Absolut Vodka to add code to their site: Absolut Martini Figure 1. Search Engine Result for “Absolut Martini Recipe” Enhanced by

Note the addition of an image, star ratings, average score, number of reviews and a short description to the listings.

By adding microdata directly to the HTML code on your web pages, you are helping the search engines determine exactly the desired information and how that information should be used.

The result of implementations is that searches instantly become more relevant to the end user conducting the search.

Simply ranking in the top 5 listings on page 1 is not always enough, especially when the competitors for these listings have similiar optimization and links.

By adding microdata to your pages, search engines can better judge how your listing fits the search requirements.

A better fit on the SERP means more clicks and fewer bounces from your web page.

Now, with a more visual listing and additional information, you can expect additional clicks on your link.

Types of Businesses That Benefit

Many types of businesses may benefit from using A partial list from MOZ includes:

  • Restaurants – reviews, stars, price range.
  • Music Albums – lyrics and a link to play the song
  • People – phone number and photos
  • Business and organizations – location and customer reviews
  • Authors – author photo, name and link to more articles
  • Recipes – photo, recipe rating and time required
  • Video – video image
  • Products – ratings, picture and price range
  • Events – event date, location and time

We can’t think of a good reason to delay adding rich snippets to your search listings.

How to Get Started Today

To learn more about adding the code to create rich snippets to your website, get started on the site today!


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About Melanie Yunk (50 Articles)
Melanie Yunk, President, Roaring Pajamas Melanie Yunk started working as a social media and search engine optimization consultant early in 2009, when she founded Roaring Pajamas, a digital marketing agency in Northern California. Melanie is passionate about helping businesses market their products and services online. She brings more than 20 years of marketing, engineering and content experience to clients from various industries, including search engines, construction, retail, B2B, wholesale, heavy duty trucks, authors and more. Melanie previously founded Melanie's Fine Foods after purchasing Big Acres® Gourmet Sauces where she expanded the line to be distributed nationwide and in Canada. She also founded Yunk Consulting where she assisted software and semiconductor companies in implementing international standards for electronic databooks that she also helped developed while working at Intel Corporation. Her earliest career began at Honeywell Commercial Flight Systems where she worked on the Boeing 777 and MD11 cockpit projects. She continues to write on the Roaring Pajamas Blog and also as a guest blogger writing about all natural and gourmet foods. Melanie volunteers as a Board Member for the San Carlos Chamber of Commerce and former President of the Advisory Board for the Rosalie Rendu Center in East Palo Alto. She lives in San Carlos with her husband Kent and two Cornish Rex cats.