Powerful Features and Functionality on Facebook
The Open Graph Protocol is a standard markup that offers many powerful features to add functionality on Facebook.
One popular example is website links on the Facebook timeline.
Often, when linking to a website in a timeline post, the thumbnails offered are not optimal and sometimes the person posting eliminates a graphic altogether due to the lack of relevance.
Page descriptions that often do not describe the page are very frustrating to both people posting and website owners. Businesses want more control over the look of their links on Facebook.
The standard was invented by Facebook and is used for many reasons, including:
— Offering more control for links to websites in timeline posts by linking to images, audio, video, descriptions and more.
— Allowing visitors to sign into a site using Facebook.
— Allowing visitors’ friends to comment and like the activities performed by their friends.
Uses for Open Graph are endless and definitely worth the investment in resources.
The control that Open Graph offers over timeline posts is invaluable.
Adding Open Graph meta data to a web page is simple and easy.
The basic elements are placed inside the <head> element on the page and include:
— The title of your “object” – text, website, video, audio, etc.
— The type of object according to a list provided by the Protocol.
— The image URL pointing to the location of an image for this object. This image will be displayed in the Facebook search results.
— The URL for the object.
Open Graph Example
GoDaddy added Open Graph tags to its new home page. When posting a link to the GoDaddy.com website on a Facebook timeline, the graphic, link and description are perfectly available to the viewer.
Figure 1. Timeline post with link to the site using Open Graph tags.
To generate this information, GoDaddy used the following tags:
This example includes a title, type=website, URL for the website, URL for the image in the post, site name and a description.
By adding this meta data to their home page, GoDaddy now has complete control over the way their link displays on a Facebook timeline anytime anyone posts a link to the GoDaddy website on a timeline.
This simple meta data creates such a big impact.
By adding the Open Graph meta data to a business website, other companies and individuals can link more easily on their Facebook timeline.
The resulting link on any timeline includes a correct description and image.
Every business should add Open Graph code to its website.
- Do you use Open Graph on your website?
- What features have you implemented?
Please share your story with us below.
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