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Expert Feature: 2015 New Year’s Resolutions for Business Owners

New Year's Resolutions 2014

The time has come once again to formulate Resolutions for a New Year.

Dreaded resolutions. Ever broken. Rarely met.

Unfortunately, I continue to make them every year and you probably make them as well, right?

As I’m thinking about my business, Roaring Pajamas, and what we might accomplish in 2015, I’ve decided on just a few resolutions to help us improve the services we provide to our clients:

4 New Years Resolutions for Business Owners:

Taking more risks – We’ll challenge ourselves to step out of our comfort zone. Maybe we’ll make regular YouTube videos with tips and tricks to help our clients improve their marketing programs. Maybe we’ll step up more often to the podium to speak out about what we know best – SEO and social media.

Engaging “in person” – All but three of us work in off-site locations. We communicate on a daily basis via email, Skype and GoToMeeting. Sometimes, we just need to talk and often a phone or in-person conversation never happens. In 2015, we will talk to each other more often.

Training – A social media manager or SEO strategist cannot receive too much training. Our industry changes so quickly and we are constantly researching changes to keep up. In 2015, we’ll attend more webinars, conferences and maybe even a Google Analytics certification course.

Balance – Can a life balance ever really be achieved? This resolution is on my list every single year. I believe in balance between work and life, but this feat is not small. I resolve to play more, work smarter not longer and to reach out to nearly forgotten friends. I’ll also spend more time serving our community as a volunteer; something I’ve always expected to do, but don’t always have the time. I expect our team to do the same.

We always want the New Year to be one that’s filled with success, prosperity and health. The best way to achieve these goals is to work hard and stay focused. What will you do to improve yourself and your business in 2015? Tell us about your New Year’s Resolutions.


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About Melanie Yunk (50 Articles)
Melanie Yunk, President, Roaring Pajamas Melanie Yunk started working as a social media and search engine optimization consultant early in 2009, when she founded Roaring Pajamas, a digital marketing agency in Northern California. Melanie is passionate about helping businesses market their products and services online. She brings more than 20 years of marketing, engineering and content experience to clients from various industries, including search engines, construction, retail, B2B, wholesale, heavy duty trucks, authors and more. Melanie previously founded Melanie's Fine Foods after purchasing Big Acres® Gourmet Sauces where she expanded the line to be distributed nationwide and in Canada. She also founded Yunk Consulting where she assisted software and semiconductor companies in implementing international standards for electronic databooks that she also helped developed while working at Intel Corporation. Her earliest career began at Honeywell Commercial Flight Systems where she worked on the Boeing 777 and MD11 cockpit projects. She continues to write on the Roaring Pajamas Blog and also as a guest blogger writing about all natural and gourmet foods. Melanie volunteers as a Board Member for the San Carlos Chamber of Commerce and former President of the Advisory Board for the Rosalie Rendu Center in East Palo Alto. She lives in San Carlos with her husband Kent and two Cornish Rex cats.