What’s Content Curation?
The best way to understand content curation is to think of a museum curator.
The museum curator DOESN’T create the art in the museum.
He/she just curates it and brings it all into one space.
That is what you can do on your business website.
Instead of trying to create content, you can curate it.
Just make sure that you do it ethically. (*See ContentMarketingInstitute.com’s post called Is Your Content Curation Ethical? A 10-Step Checklist to learn how to do it ethically.)
ABC World News Tonight’s Content Curation Example
Convinceand Convert.com gives a great example of content curation that you should take a look at.
“ABC World News Tonight with David Muir is debuting #TheOneThing Facecast, a one-minute newscast produced exclusively for Facebook. In the newscast, Muir shares a roundup of the top news stories and trending topics for the day in an abbreviated, snackable format…”
What You Can Learn from ABC World News Tonight
Here are some things you can learn from their example:
1. Keep your content in a “snackable”size.
2. Don’t think of your business as a content creator, Think of your business as becoming a “reporter” for the trends that the prospects and your customers in your niche care about.
3. Tap into the power of video. A small percentage of people read, but many people will watch a short video, as long it’s entertaining or contains information they care about.
- A mattress store could make short videos that curate and “report” on the latest information on sleep, insomnia, etc. and post them on their Facebook page, website, and to their other social media accounts.
- A car repair shop could make short videos that curate and “report” on the latest information on car models they want to work on, car repair tips, industry trends, etc. and post them on their Facebook page, website, and to their other social media accounts.
Post any other ideas you have from ABC World News example in the comments below.