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Latest Stats on How Much Referral Traffic Social Media is Driving to Sites

For any of you business owners who still question the need for social media, you need to check out this article.

Read Social Media Now Drives 31% Of All Referral Traffic by Jayson DeMers how social media is driving more and more traffic to sites…

social media driving web traffic

“According to a report released this week by content marketing hub Shareaholic, social media is now the #1 driver of all website referral traffic. As of December 2014, 31.24% of all referral traffic was from social media; compare this to the 22.71% from the same period in the previous year.

“While this is great news for marketers who are investing heavily in social media marketing, are these numbers sustainable?

“Looking at the graph below, we see a relatively steady downward progression in referrals from search (i.e. SEO), while social referrals appear have been somewhat unstable over the last half of 2014 (and actually rose above SEO referrals once before, in June).”

Click here to see the graph and read the rest of the article on Forbes.com…

 

Photo by BobMical

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About Scott Aughtmon (1863 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.