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BBH Feature: These 4 Steps Will Get Other Businesses to Gladly Promote Your Business



The Surprising Lesson a Stingy Farmer Learned

C.R. Gibson in his book, Wellsprings of Wisdom, tells the story of a stingy farmer.

Listen carefully, because within this story is the kernel of wisdom that will enable you to get other businesses to help you…


An ambitious farmer, unhappy about the yield of his crops, heard of a highly recommended new seed corn.

“He bought some and produced a crop that was so abundant his astonished neighbors asked him to sell them a portion of the new seed.

“But the farmer, afraid that he would lose a profitable competitive advantage, refused.

“The second year the new seed did not produce as good a crop, and the third-year crop was still worse.

“That’s when it dawned upon the farmer that his prize corn was being pollinated by the inferior grade of corn from his neighbors’ fields.”

Have you ever wished you had some help promoting your business?

How would you like to have other businesses in your area GLADLY helping to promote business for you?

Sound like a far-fetched idea?

Well, I will show you how it’s actually possible for you to do this with non-competitive businesses in your area.

But you can’t be like that stingy farmer.

Let me explain…

You see, when we want something, we usually focus only on our “crop”.

But the secret is to focus on other people’s “crops”.

When we do this, then our own “crop” benefits too.


3 Incentives That Will Get Other Businesses to Promote Your Business

There are three incentives that you use can use to encourage other businesses do help your business.

And they all focus on their “crop”, not your own.

1. Make it something that is financially beneficial to them and at no extra work or cost to them.

2. Make sure it’s something that won’t cause them to lose income or customers.

3. Make it something that their customers will want and that will benefit them.

Think about it.

If a business approached you with a proposition for something that you could offer your customers – that they want and would benefit them, but would also bring you in extra income (without any real extra time or effort on your part)… wouldn’t you be interested?

I bet most of you would.


The above offer seems irresistible, but how can you possibly offer something like this to other businesses?

It all starts creating an info-product and then being willing to “share your seed.”

4 Steps to Creating an Info-Product That Other Businesses Will Want to Promote for You

Here are the steps that you need to take create an info-product that other businesses will gladly promote for you:

1. Think of other business that deal with your same customers, but are not direct competitors.

If you are having a hard time thinking of these businesses, then think of businesses that your customer goes to before, during or after they purchase from you.

2. Begin to think of what information these common customers need and want that will help them to get more of the end result that you and these other businesses help them achieve.

Think of the common problem they’re trying to solve by doing business with your business and these other businesses.

3. Put together an information product (a book, ebook, report, audio, etc.) that gives these customers this information. 

(*If you’re interested, I can do a inexpensive webinar that will show you how to find experts who will GLADLY write this for you for free!) 

Make sure the information is of extremely high quality and value to the customers you’re creating it for.

And make sure it is branded as “brought to you by…(your company)”, so that it promotes you and your business.

4. Offer this information product for other businesses to sell to their customers and allow them to keep the majority of the profits. (60/40?)

A twist on this idea, would be to contact these business beforehand and tell them you’re creating this info-product before you create it. 

Tell them that if they’ll provide some of the info (they can be one of your “experts”) that they can promote their business with this product also. (You can let them mention their business in their section.)

This will take some of your time, but if you use my method of getting others to write the info-product for you, then the end result would be more than worth it.

In the end, you will have created a “seed” that other businesses will gladly plant to promote their business, because it will help their customers and bring in some extra income for other businesses.

And in the process that seed will produce a harvest not only for them, but for your business too. (*It could even bring in a small extra income stream for you.)


P.S. If you’d be interested in a low-cost webinar that would teach you how to get experts to create the content of this info-product for you for free, then let me know.)

Photo by USDAgov


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About Scott Aughtmon (1864 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.