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How to Communicate in a Language That Resonates With Your Customers


If you want to communicate in a way that is attractive to your prospects or customers, then you’ll love this short post.

Marketing legend Eugene Schwartz once revealed his “secret” for writing copy that resonated and impacted his prospects in a powerful way.

And it was a very simple secret.

He said, “One hour a day, read. Read everything in the world except your business. Read junk. Very much junk. Read so that anything that interests you will stick in your memory. Just read, just read, just read… There is your audience. There is the language. There are the words that they use.”

That is how to communicate in a way your prospect’s or customer’s language.


Photo by altemark

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About Scott Aughtmon (1872 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.