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BBH Feature: The 9 Things You Need to Know to Grow Your Business


The Secret of One of the Greatest American Race-Car Drivers


Bill Vukovich

Image of Bill Vukovich from

Pat Williams, Senior Vice President of the Orlando Magic (the NBA team he co-founded in 1987), tells a story in his book The Pursuit: Wisdom for the Adventure of Your Life that I want you to hear.

It’s all about the secret of success that one man revealed and it’s much less complicated than you’ve ever believed…

“Bill Vukovich was an American race-car driver and widely considered one of the greatest drivers in the history of the American sport. He won the Indianapolis 500 in 1953 and 1954… After winning his second Indy 500, a reporter asked him the secret of his success. His reply, ‘There’s no secret. You just press the accelerator to the floor and steer left.'”

Williams goes on to say…

“The game of basketball looks complicated. It’s a fast and highly competitive game. In pressure situations, when time is running out and players are nearing exhaustion, who is most likely to win? The team with the simplest game plan.”

Did you catch that?

The one who is most likely to win is the one with the simplest game plan.

Good News: There Aren’t a Million Things You Need to Know

If you’ve been feeling overwhelmed with all of the things you need to do to grow your business, then I have good news for you. Are you ready?

Here’s the good news…

There aren’t a million different things you need to know to succeed in business this year.

I would suggest that there are actually just a few problems and solutions you need to master.

Jim Rohn once said something very powerful about success.

He said, “Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.”

Did you catch that?

Success is the NATURAL Consequence of consistently applying the basic fundamentals.

If you apply the basic fundamentals, success is a natural consequence.

Fundamental Solutions and Problems

Well, I have another little-known truth that expands this concept.

There aren’t just fundamental solutions.

There are fundamentals challenges that all businesses experience.

I began thinking about these challenges as I began consulting various businesses.

It didn’t take long for me to begin to notice that there are very similar challenges that any/every business faces – no matter what product or service they sell.

I also believe that successful businesses in any arena are successful BECAUSE they have overcome these challenges.

You might think this can’t possibly be true.

You might think it sounds too simplistic.

You might even think that I must not really understand your business or your situation.

Oh really?

Think about this…

The Army


Photo from The U.S. Army

What do they call the key training that every soldier goes through?

Basic Training.

It presents the same key problems and their common solutions to each new recruit.

According to Wikipedia Basic Training is divided into two parts:

Basic Combat Training and Advanced Individual Training.

Basic Combat Training (BCT) consists of the first ten weeks of the total Basic Training period, and is identical for all Army, Army Reserve, and Army National Guard recruits.

What happens during BCT?

This is where individuals learn about the fundamentals of being a soldier, from combat techniques to the proper way to address a superior.

What about Advanced Individual Training phase of the training?

Advanced Individual Training (AIT) consists of the remainder of the total Basic Training period, and is where recruits train in the specifics of their chosen field. As such, AIT is different for each available Army career path, or Military Occupational Specialty (MOS).

The thing I want you to understand is that even the complexity of warfare can be broken down to common problems and common solutions.

Understanding and mastering these common problems and common solutions is the key to winning the battle.

But this isn’t just true about warfare.

Martial Arts


Photo by Ruth and Dave

When I took martial arts there were important things you had to learn at the beginning of your training.

And these important things weren’t just things you had to learn at the beginning of your training.

They were things we practiced at the beginning of every class.

What were these important things?

The basics!

We learned common attacks (problems) and common defenses (solutions).



Photo by dennis

This is also true when it comes to football.

What does every football player learn and focus on regularly during their practices?

The basics!

They learn the common offense and common defense plays.

The thing I want you to understand is that in just about every basic arena and field in life there are common problems and solutions.

Business Is No Different

The business realm is no different.

You might feel like your problems in business are unique to you, but the reality is that they are really not.

If you can discover what these basic fundamental challenges are and learn what the basic fundamental solutions are, and begin to apply these to your business, success will become the natural consequence.

If you don’t discover these fundamentals, then success will continue to elude you.

Did you hear that?

The Key to Your Success This Year

The key to experiencing success this year is dependent on your understanding the fundamental challenges and implementing the common solutions to those challenges.

When you do that, success will be the natural consequence.

And the good news is that these fundamentals are not numerous or complex.

There are only 9 challenges you must understand and overcome.

Grab a copy of The 9 Challenges Every Successful Business Overcomes for Only $1

9 Challenges Really Final
I have put together a short 25-page, “quick-start” ebook that will help you to easily understand the 9 challenges every business faces and what you can do to begin to immediately work on overcoming them.

It will only cost you $1.

Why Is It Only $!?

Because I want to overcome challenge #6!  (See page 14)

One of the hardest things to do is to get a prospect to take the “risk” and buy from you for the first time.

By offering this powerful information in the form of a PDF file, I can offer it to you for only $1 without losing money.

This allows you to be able to see the type of information and help I can provide for you without any risk on your part.

So that’s why it’s only $1! 🙂

Grab Your Copy Now!

If you’d like to grab a copy for $1, then click the button below…



About Scott Aughtmon (1872 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.