Barbershop Uses Social Media To Put New Twist On Old Business
“BEN DAVIS HAS PUT a modern twist in a 5,500-year-old business: barbering.”
“My introduction to the Gents Place was through a Facebook ad that offered a free cut, shampoo and hot towel treatment—a $35 value—in exchange for my name, phone number, e-mail address and preferred social network. Who could resist? While waiting for my turn at the shop in downtown Leawood, Kans., I took advantage of the Wi-Fi access to catch up on the news on my iPad. Since the chop was free, I opted for a $10 add-on, a lathered neck shave with a straight razor. Ah, nice.”
Continue reading the BRILLIANT ideas that Ben Davis has used to bring in $2,000,000 in revenue on Forbes.com…
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