Bay Area Bagel Shop Run Like An Internet Startup
“Venture capitalists like to say they invest in entrepreneurs who are solving big problems. For foodies in San Francisco, there are few greater challenges than finding a good bagel.”
“Dan Scholnick, a partner at Trinity Ventures, is putting his money where his mouth is. After spending years complaining about the poor quality of local bagels, he joined his wife and another couple in starting Schmendricks to bring the taste of New York to the Bay Area.”
“The quartet is trying to build Schmendricks more like an Internet startup than a food company, keeping upfront costs to a minimum, reaching customers through services like Twitter Inc. and collecting data on consumer preferences.”
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