Tracking Your Facebook Campaign
“Mashable not long ago discussed the trend towards small businesses engaging on Facebook.”
“Although small businesses are now using Facebook in their marketing strategy, most of them don’t understand how to track their results. Here are a few tips to get started.”
“Your Facebook Campaign”
“Before you create a Facebook campaign for your business, you need to have a set of goals and an accompanying strategy of how to achieve them.”
“After you have implemented your strategy, you will need a system in place to measure how effectively you are reaching those goals.”
“Many businesses measure the success of their Facebook campaign by how many people like their fan page.”
“While social likes are important conversions to measure, you are going to need a much more detailed understanding of your customers.”
