Survey Shows That Small Businesses That Use Mobile Marketing See Sales Soar
“JACKSONVILLE, Fla. – May 3, 2012 – In celebration of National Small Business Month, Web.com Group, Inc. (Nasdaq: WWWW), today announced the results of its Small Business Mobile Survey, which indicates that while 69% of small businesses consider mobile marketing crucial to their growth in the next five years, a majority of them are yet to fully leverage mobile marketing. Last year comScore reported that out of 234 million U.S. mobile consumers, 82.2 million use a smartphone. Today’s mobile consumers are seamlessly searching, processing and making a purchase decision via smartphone devices. But are U.S. small businesses ready to attract the mobile consumer or are they missing out on a golden opportunity?”
“‘With more and more consumers specifically searching for local businesses on their mobile devices, it is imperative that small businesses invest in a mobile presence,’ said David Brown, chairman and chief executive officer of Web.com. ‘Having a mobile presence can be a huge competitive advantage for small businesses trying to attract local customers by instantly introducing a potential customer to their business’ products and services in a mobile-enhanced way.'”
“The Web.com survey reveals the current state of U.S. small businesses using mobile technology, including key motivations and challenges in integrating mobile into their marketing mix and their plans for future investment in mobile marketing.”
Click here to read the 7 key findings on Web.com…
Photo by Johan Larsson
