Facebook Tries Again To Attract Small Businesses
“Hey, small-business owners: Facebook really, really wants you. It’s making a special pitch, and teaching how to best buy ads, use offers, optimise the timeline, and create sponsored stories.”
“Facebook announced Wednesday a series of webinars designed to help small and mid-sized businesses understand and use the new Facebook product offerings, such as Timeline, Offers, Sponsored Stories, and real-time Page Insights. Given the company’s impending IPO, and filings that show more than 85 percent of revenue comes from advertising, this looks like a move intended to help drive more usage by small and mid-sized businesses.”