Warning: Brand Humanization Is Not A Social Media Fad
“Notice how hard brands and company leaders are fighting for your attention lately? They’re trying to position products and services to appeal to consumers, de-position the competition’s (very similar) stuff, and a million other tactics. But has it worked? Do brands truly appeal to you at a human level? Maybe not in many, many cases just yet.”
“But they’re trying. One indicator is brands’ recent efforts with Trust Marketing. Spending as much time on Twitter and other social media channels as I do, I can see why. Trust is necessary if we are to think of brands in human terms. Brand Humanization sounds like old school marketing spin, but it’s not. Humanizing brands is more than marketing – it’s a necessity in a world where social media can sweep aside positioning and branding in a heartbeat.”
Click here to continue reading 5 reasons why brand humanization is important on Forbes.com…
