Should Small Businesses Really Get Into Content Marketing?
“Content marketing” has become the new mantra for brand marketers — people everywhere are trying to come up with viral marketing sensations like the Old Spice Man to reinvigorate tired brands. I attended the Content Marketing Conference this week, where the focus was adaptation to a new marketing paradigm that uses content to engage, and more importantly transact, with consumers. And in many ways, these marketing concepts being taught to brand managers with national accounts are also applicable to small business owners.”
“Rebecca Lieb from Altimeter Group set the stage with research supporting the consumer attitude shift taking place. Online ads no longer work: 77% of Internet users do not engage in online ads. Meanwhile, a survey of marketers by Altimeter (below) gives traditional advertising a vote of low confidence as persuasive marketing content.”
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