Social-Media Marketing Startup Vitrue Bought By Oracle

“Oracle snapped up Atlanta-based social-media-management company Vitrue for a reported $300 million as consolidation in the space picks up.”

“Big enterprise companies such as Oracle, Adobe and Salesforce have all acquired companies that manage or measure social media as they attempt to add these capabilities to their offerings.”

“Founded in 2006, Vitrue had raised $33 million in funding; its clients have included McDonald’s, American Express and Lowes. The company manages brands’ presence on social platforms like Facebook, YouTube and Twitter.”