Could Silicon Valley’s Next Big Thing Really Be Beer?
“It’s sometimes said that Silicon Valley has given up on real innovation. Everyone is the hunt for the next Zynga. Nobody cares about solving big problems.”
“If you thought the social media bubble was a sign of trouble, though, let me introduce you to Churchkey Can Co., the “retro beer company” that’s become “a new tech investor darling,” according to Tech Crunch. Churchkey was co-founded by Entourage star Adrian Grenier. It reportedly brews a pretty decent pilsner, which it sells in a steel cans with sealed flat tops, just like they used to package beer back in the 1950s and 60s. You know, the way real men like Don Draper drank it. In order to open it, you have to puncture the can with an actual churchkey, one of which comes with each six pack.”
Click here to continue reading about Silicon Valley’s next big thing: beer on The Atlantic.com…
