How Much Is A “Like” Really Worth To You?
I received an email a few weeks ago from Travelocity, a service I use rather infrequently to book hotels, and it offered me a $25 coupon if I’d “like” the company’s Facebook page. It got me thinking about what it would get in return:
- Inclusion in my collection of Likes
- An entry on my Timeline
- The brand teed-up on the right-column news feed on my friends’ pages
- I could appear in ads
- My subscription to updates from Travelocity via my news feed and messages
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- How Much Time Should You Be Spending On Social Media? (baybusinesshelp.com)
