How Much Is A “Like” Really Worth To You?

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I received an email a few weeks ago from Travelocity, a service I use rather infrequently to book hotels, and it offered me a $25 coupon if I’d “like” the company’s Facebook page. It got me thinking about what it would get in return:

• Inclusion in my collection of Likes
• An entry on my Timeline
• The brand teed-up on the right-column news feed on my friends’ pages
• I could appear in ads
• My subscription to updates from Travelocity via my news feed and messages

Click here to continue reading to see if paying for “likes” is a good business move on BaskinBrand.com…

 

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