How “Ivory Soap” Accidentally Became A Success
This is the “legend” of how “Ivory Soap” came to be.
Procter & Gamble introduced a white soap into the market way back in 1870. They weren’t so creative with the name and simply called it “White Soap.”
This boring soap with a boring name was destined for mediocre sales and obscurity.
Until one day a few years later, some workers made a mistake.
They accidentally let some air get into the vat when they were mixing up the soap. They decided to see if the soap was still be usable (probably hoping to save their jobs as well) and to their excitement it was.
But something unexpected had happened to it. The soap now floated!
This new special soap had to have a special new name.
This caused old Harley T. Procter to rename it. He called it “Ivory Soap.” He supposedly based the name on a biblical passage from Psalm 45 which says, “Out of ivory palaces they made thee glad.”
And the rest is history. That change of name and unique quality of being able to float made “Ivory Soap” a household name.
Photo from Wikipedia
Questions To Ponder:
- What business mistakes can you turn to successes?
- What ways can you make your product or services stand out?
- Are the names you’ve chosen for your products or services plain or compelling and intriguing?
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