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Emeryville-based Peet’s Coffee & Tea Acquired By German Company

Emeryville-based Peet’s Coffee & Tea is about to enter a new chapter.

Check out this article called “German company buys Peet’s Coffee for nearly $1 billion, will take it private” by John Boudreau to learn about the change that’s coming to Peet’s Coffee…

 

“A German conglomerate announced Monday it is acquiring Emeryville-based Peet’s Coffee & Tea for nearly $1 billion, giving the pioneering premium coffee-maker more financial muscle to compete against larger rival Starbucks.”

“Joh. A. Benckiser, the investment arm for the Reimann family of Germany, indicated it will keep Peet’s current leadership. While lovers of Peet’s dark-roasted coffees shouldn’t see any changes, shareholders of the company are enjoying a financial jolt from the $73.50-a-share-deal, a premium of nearly 29 percent over Peet’s July 20 closing stock price of $57.16. On Monday, shares of Peet’s surged nearly 28 percent, closing at $73.05.”

Click here to continue reading and learn what this means for Peet’s Coffee on ContraCostaTimes.com

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About Scott Aughtmon (1958 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.