Is NBC Using “Ninja” Content Marketing For The Olympics?
I don’t do this often, but I wanted to share with you something I just posted on my other site. Why? I think it’ll show you how diverse and creative content marketing can be.
This article is called “Is NBC Using “Ninja” Content Marketing For The Olympics?“…
“First, let me start with a confession: sometimes I stay up too late.”
“I’ve always been a ‘night owl,’ and with working from home and having a flexible schedule, I tend to have more opportunity to feed that tendency.”
“Ok, confession over. I feel better.”
“Now onto my content marketing discovery…”
“Yesterday I worked late into the evening and so I rewarded myself by watching some late night TV.”
“Anyway, as I watched ‘The Tonight Show With Jay Leno’ and later ‘Late Night With Jimmy Fallon,’ I was suddenly aware that I might be watching NBC pulling off some “ninja” content marketing moves to promote the upcoming 2012 Olympics.”
“Let me explain…”
“As I was watching Jay Leno I noticed he did a couple of jokes about the Olympics. It was nothing that straight out promoted the Olympics and he actually mocked NBC in one joke.”
“For that reason, I didn’t think anything about it.”
“It’s normal for talk show hosts to talk about things that are in the news, right?”
“And I wouldn’t have thought anything about it except for the fact of what I noticed later on Jimmy Fallon…”
- 22 Ways To Create Compelling Content – Even When You’re Clueless (baybusinesshelp.com)
