How Offer MORE Than A Discount
Offering discounts has always been a powerful business method.
But there are right ways to offer discounts – ways which bring you lasting results – and there are wrong ways to offer discounts – ways that are just a flash in the pan.
Check out this interview with Sarah Chubb, president of Gilt City, called “It Takes More Than A Discount To Get People Excited” by Melissa Stanger to learn how to discount properly…
“These days — as sites like Groupon have shown us — it takes more than a great deal to really hook a customer.
“In fact, it’s more about offering “insider access,” says Sarah Chubb, president of Gilt City, a subsidiary of flash sales site Gilt Groupe.
“We asked Chubb what it takes to turn one-time deals into ongoing, loyal relationships between businesses and their customers, and she gave us a few great tips.
“Below is a slightly edited transcript of our conversation:..”
Click here to continue reading to learn create more than a discount on BusinessInsider.com…
Photo by the UMF
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