Origins Of Top Businesses: The Strange Connection Between Philadelphia Cream Cheese And Italy
This section of our site is called “Origins Of Top Businesses.”
It features interesting facts about the early years of well-known businesses.
These facts are given to you for fun and inspiration.
Fun because how many top businesses started out is really surprising.
Inspiring because it will help you as a business owner see that if they can do it, so can you.
Now for today’s facts:
- In 1872, a guy named William Lawrence, who was from Chester, New York, accidentally came up with a way of making an “unripened cheese” (it’s a heavier and creamier cheese). It happened while he was looking for a way to reproduce the soft, French cheese known as Neufchâtel.
- Surprisingly, other dairymen came up with similar creations on their own.
- Here is where the story takes a unique twist. In 1912, James Kraft developed a form of pasteurized cream cheese.
- Not only that, Kraft acquired the Philadelphia trademark in 1928. He marketed pasteurized Philadelphia Cream Cheese so well that it is now the most commonly used cream.
- How common? It’s the primary brand of cream cheese used to make cheesecake.
- Want an even more surprising example of how popular and widespread a brand it is? Do you know what they call “cream cheese” in Italy? It’s called “Philadelphia” and pronouced “Feel-ah-DEL-fee-ah.“
Two Questions:
1. Can you create a brand so popular that it becomes the main one used in a certain industry?
2. Can you create a brand that is so popular it becomes the word to describe a whole category? (For other examples think “Kleenex” or “Coke.”)
Source: Wikipedia
Related article
- Origins Of Top Businesses: How American Express And Wells Fargo Are Related (baybusinesshelp.com)