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Whether your retail business is online or brick and mortar, you’re probably getting ready for Black Friday, Cyber Monday and Christmas shopping deals.

Bet you’re so excited and want to get the word out to all your fans and followers, right?

I’d like to offer some sage advice for your holiday shopping season. Here it goes:

Don’t be a turkey. Make sure your promotions, sales and special holiday products aren’t the only news filling up your social profiles. 

Spamming your audience from Thanksgiving to Christmas isn’t a tasty gravy recipe for your audience.

It’s just the grease at the bottom of the roasting pan and your customers will not appreciate receiving too many posts, tweets and pins pertaining to your sales.

They’ll get tired and frustrated, especially since you’re not the only business wishing to do the same thing – promote, promote, promote.

Just because there’s only six weeks left before Christmas, doesn’t mean you should completely abandon your social media strategy and fill your profiles with sales pitches.

Here’s a plan for incorporating holiday deals into your weekly social media posts:

• For each promotion, sale or new holiday item, write your posts and/or tweets in various ways to avoid posting the same content over and over again.
   
• Review your editorial calendar and incorporate your promotional posts into your regular mix of industry news, quotes, humor, shout outs to and shares of content from partners, vendors or customers and other interesting items that apply to your industry, but not specifically to your business. In other words, continue to vary your content throughout the holidays.
   
• Vary the time of day that you release promotional posts. Pay attention to the times of the day/week with the most interaction and be sure to continue varying the content at those times, even though the temptation is to only promote your business posts.

Follow this Thanksgiving and Christmas recipe for the perfect social media feast and reap the benefits (and sales) this holiday season!

Enjoy!

 

Related article

• (Expert Feature) Halloween Business Advice: How To Give Your Customers Treats Not Tricks (baybusinesshelp.com)