A 2.75 Million Treasure In A Closet? Are You Undervaluing Yourself Or Your Business?
“Logan Sapphire” from wikipedia
I discovered this story of an amazing discovery a guy made back in 1987. There is an important lesson in this story for all of us.
A man named Rob Cutshaw found a large blue sapphire in 1969 near a small town not far from the Georgia-Tennessee border.
But he didn’t realize what it was or what it was worth when he found it.
At that time, he owned a little roadside shop outside Andrews, North Carolina.
He would regularly go out and hunt for rocks and then later sell them to collectors or jewelry makers.
He would pick rocks he thought looked valuable, but he wouldn’t know for sure how much they were worth.
He left the actual appraising to other people.
He enjoyed his little shop and he really liked looking for the rocks, but the work didn’t always bring in much money.
Like many business owners, he would often come up short and not be able to pay the bills.
In 1969, while on a rock hunt, he found a sapphire he thought was “purdy and big” and maybe worth $500.
He put it in his shop in a display case for awhile but it had no price tag on it.
He said he probably would’ve sold it for $100 – if someone would have offered him that. (That’s how badly he needed money.)
It eventually ended up in his closet and stayed there for two decades.
In 1987, he was watching the news and heard about a man in Arizona who bought a massive sapphire for $10.
When he saw that he I thought, “I got sapphires bigger than that.”
He contacted a gem-cutter named John Robinson in Plano, Texas, to cut and polish the stone.
The 2 1/2-pound stone yielded a 2,111-carat sapphire.
At the time, it was valued at just over 2 million dollars.
(*NOTE: The sapphire pictured above is only 423-carats.)
Undervaluing Your Products And Services
Think about it.
Cutshaw had a jewel worth over $2 million dollars and he would’ve sold it for $100, because he needed money so badly!
He didn’t realize what it was worth, so he didn’t know what to charge for it.
People walking in his shop would’ve thought it was just another pretty rock, and not known its worth either, so they wouldn’t have known it was worthy of a higher price!
- Are you doing the same thing?
- Do you really realize what your product and services are worth to the right customer?
- Do you display your products and services as just commodities or as rare gems?
If you’re not valuing your products and services correctly, then you’re letting yourself get ripped off!
You must discover what your products and services are really worth.
You must position what you offer as “gems”, not “junk”.
Are You Sitting On An Unknown Treasure In Your Business?
Can you imagine having a $2 million dollar treasure on your hands and not even realize it?
Well, I can’t promise you that you have a $2 million dollar treasure, but I know you do have a treasure in you’re business that you’ve been overlooking.
How do I know?
Because most business owners overlook their own “acre of diamonds” while searching for a treasure “out there” that they’ll never find.
I talk about what this “acre of diamonds” is in my radio interview that I told you about last Friday.
You can listen to a recording of the interview for free. You just have to sign-up by email.
P.S. I still have 9 sets of my ebooks “How Your Business Can Survive And Prosper In A Recession” that I am giving away for free to anyone who signs up to listen to the interview. (It contains interviews with 38 top business, sales and marketing experts who reveal their methods to survive and prosper whether the economy is up or down. I currently sell them for $97, but you get them for free, if you sign-up)
P.P.S. This special offer ends tomorrow, May 24th.
