Do You Know The 5 Types of Content Marketing That Help You Continually Attract Prospects?
Do you enjoy chasing after new prospects every day?
What would it be like to be able to stop doing that and have prospects come to you?
Believe it or not, but there are leaders in every industry who have discovered a way to continually attract new prospects without having to chase after them.
Would you like to learn their “little secret“?
If so, then check out this post I wrote for ContentMarketingInstitute.com and discover how they do it…
Universal business truth: Without a prospect, you don’t have a future
“My wife and I started watching a new show on History Channel’s H2 network. It’s called, America’s Secret Slang.
“Each episode features the origin of commonly used phrases in our country. It’s a really interesting and fun way to learn where some of the words we use every day came from.
“On one episode, the origin of the word “prospect” was discussed. It originally meant “future,” as in “how your future will be.” During the gold rush days, the word came to mean that a particular piece of land had a future — it had potential.
“As time went on, people who could potentially become customers became known as prospects, because they are a potential source of future income.
“What all businesses need to understand is that if you don’t have new prospects, you don’t have a future.
Two ways to get prospects
“There are two ways to get prospects: the hard way and the easy way. Here’s how to distinguish them:
- You chase, hunt down, and look for a prospect = hard way
- They chase, hunt down, and look for you = easy way
“Which way would you prefer? Like you, I’d prefer No. 2 anytime!”
Photo by TaniaSaiz
Related article
- Content Marketing And The Power Of Story (VIDEO) – PLUS $100 Off Content Marketing World (baybusinesshelp.com)
