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Why Wal-Mart Is Stalking Amazon By Going High-Tech

You know, you can learn a lot from the things that larger companies are doing and paying attention to.

Sometimes it can reveal things that you could be doing and paying attention to

Check out this article called “A newcomer to Silicon Valley is stalking Amazon: Wal-Mart” by Claire Cain Miller and Stephanie Clifford and discover what Wal-mart is doing and paying attention to…

wal-mart competing with amazon

San Bruno, California: A plucky Silicon Valley company, forced to compete for talented engineers, is trying it all – recruiting billboards on Highway 101; workplace perks like treadmill workstations and foosball tables; and conference rooms named after celebrities like Rihanna and Justin Bieber.

“The name of that arriviste company?

“Wal-Mart.

“The country’s largest retailer, which for years didn’t blink at would-be competitors, is now under such a threat from Amazon that it is frantically playing catch-up by learning the technology business, including starting @WalmartLabs, its dot-com headquarters.

“The two retail behemoths, one the king of the physical store and the other the conqueror of the online world, are battling over e-commerce – competing for the most talented engineers, trying to gain the upper hand in the new frontier of same-day delivery and warring over online pricing.”

Click here to continue reading and learn why both companies believe the future of commerce is in the combination of online and offline shopping on NDTV.com

 

Photo by b r e n t

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About Scott Aughtmon (1958 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.