Expert Feature: Convert Followers to Buyers on Instagram and Pinterest
The World Beyond Facebook
Marketing professionals looking to branch out beyond Facebook and Twitter should definitely consider Instagram and Pinterest for business.
Photo sharing is the hottest practice in social media and brands with relevant images benefit from participating on these sites and other photo sharing sites.
While Facebook maintains an invaluable position in most marketing efforts, companies boasting products with visual appeal, such as, fashion, home goods and food, found massive inroads to sales on these sites.
- Sources last year cited conversion rates up to 50% higher on Pinterest than other venues.
- A more recent study reports 70% of Instagram users researched brands on Instagram and many follow those brands as well.
- Seventy-eight percent (78%) of consumers report making a purchase influenced by a brand’s social media, making time spent on these platforms well worth the effort for those using Pinterest and Instagram for business.
These photo share sites boast a number of other benefits as well, for example, a more tailored demographic.
For sellers aiming for a women’s market (84% of Pinterest users and 64% of Instagram users are women) or a young market (over 73% are under 35 on Instagram and 45% are between 35-54 on Pinterest), these sites hit that demographic on the head. Pinterest users also represent a higher earning demographic with an average of $100,000 household income per year, making the platforms a perfect storm of ideal buyers.
Go Viral and Extend the Life of Your Posts
Instagram and Pinterest offer marketers the chance to go viral with innovative shareable pictures.
Engaging images and posts are reshared by followers and pinned to Pinterest boards increasing visibility and engagement for those posts. Additionally, marketers may extend the life of a post by making it searchable.
The use of well thought out keywords on Pinterest and strategic hashtags on Instagram posts allow companies to expand the shelf life and visibility of branded images and messaging with relatively little effort.
Brands Find a Work Around for Lack of Buy Button – Link in Bio
New Buy Button on Pinterest
Adding to the reported impressive conversion rates, companies using Pinterest and Instagram for business look forward to the roll out of “action-oriented” features, offering “buy now” and “learn more” buttons to content.
The new features promise to offer an enhanced shopping experience for consumers and higher conversation rates for companies willing to take advantage of these add-ons.
Instagram, Pinterest and other photo share sites offer a measurable bump to any social media strategy.
Have we convinced you?
Will you be using Instagram or Pinterest to market your business in 2015?
