The following is a GUEST POST by Sam Zaman

The surge in mobile phone usage has increased along with an unavoidable growth in its utility.

This increase in utility has offered entrepreneurs the ability to capitalize on the use of m- commerce apps intensifying their marketing power.

Surge in Consumer Purchasing Tied to Apps

Mobile phones along with mobile devices now offer mobile apps that provide effortless access to any enterprise. The recent upsurge in consumer purchasing is attributed to the easy access mobile apps offer. 

Utilizing mobile apps for marketing purposes opens up broader avenues for the consumer. Marketing directors find that m-commerce apps enhance their marketing influence.

Devising an accessible app boosts downloads and those final sales that all lead to higher profits. It’s pertinent in the creation of a mobile app to keep it user-friendly.

Launching an app with a smart- looking landing page and with an eye-catching logo will grab the attention of both existing and future clients.

Adding functional keywords with a relevant category keeps people coming back. As the app’s popularity grows, the entrepreneur will also see growth in transactions and downloads.

Want to Develop an App?

One way to do this is with a Magento mcommerce app.  It can help you to facilitate the development of your app along with a guide to promote your mobile app your marketing opportunities will blossom.

If you’d like some tips on creating an app, then the infographic below can be a help to you…