Why Using Social Media Shares as Main Link Building Tactic Won’t Work (VIDEO)
Social Media is Effective, If Used Correctly
You need links to your website in order to rank in Google, but how exactly do you get those links? Most people assume that sharing their content on social media (aka social media shares) is the best way to get those links.
What if most people are wrong?
According to BuzzSumo and Moz most people ARE wrong!
In a video called “Using Social Media as Your Primary Link Building Tactic Probably Won’t Work” Rand Fishkin explains that this assumption about link building that they and others had is actually not true.
In video he shares what they’ve discovered and why it has revealed that this tactic doesn’t work.
How Moz.com Describes the Video
“A concept we’ve covered regularly is what we call flywheel marketing, where the organic traffic, shares, and links you get from publishing one piece of content makes it easier for later pieces to see some success. One of the key pieces of that flywheel is the ability to get those social shares, and based on a recent study, we’re ready to admit it: We were completely wrong about that key piece.”
In a recent post on my site RecessionSolution.com, I shared a revelation about social media shares that I had when I looked over the data that Rand mentions in this video above.
You can read an excerpt of that post below…
The Real Way to Get More “Shares” Has Nothing to Do with Titles, Techniques, or Technology
“I’ve always wanted to be somebody, but I see now I should have been more specific.” – Lily Tomlin
Steve Rayson wrote something on Moz.com that has really got me thinking about social media “shares.” His conclusion confirmed a lingering assumption I’ve had for a while.
My assumption is: What if we have it all wrong?
What if the way to get more shares has less to do with titles, techniques and technology and more to do with something else that’s deeper and ultimately more powerful?
I’ll explain more of what I mean in a minute, but first you really need to hear this story. Why?
Because hidden in this story is the real answer to getting more shares…
Click here to read my full post…
