Philip Kotler on the Radical Change That Has Taken Place in Marketing (VIDEO)
The Mantra of Marketing?
In the video below from the London Business Forum, Philip Kotler (the man who some call “The Father of Modern Marketing”) reveals what he calls the “mantra” of marketing.
What is the mantra? He says it all has to do with “CCDVTP.”
If you listen to the video below, you’ll learn what those letters stand for and you’ll learn some ways of understanding and thinking about marketing that you’ve probably never heard of.
And best of all, they will help you to think of new ways to apply marketing to your business.
If you are wondering who Philip Kotler then check out the video description below and take the 6:14 minutes to watch this great video…
Philip Kotler: Marketing Strategy
“Philip Kotler is the undisputed heavyweight champion of marketing. He’s authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum.
“London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long.”
You can grab a copy of Philip Kotler’s book here: Marketing 4.0: Moving from Traditional to Digital
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