1,800 Marketers Reveal How They Think of Social Media, What’s Working, and What’s Changing
Buffer.com's State of Social Report
Buffer.com’s State of Social Report
Buffer.com recently came out with their 2019 “State of Social” report and it contains some really important information that you should take a look at.
To put together his report, they interviewed 1,800 marketers from businesses of all sizes, across a range of industries.
They asked these marketers to reveal three main things:
- How they think about social media
- What’s working for them in social media
- And how they think the industry is changing
You will have to go to their site, but here’s a sneak peek at the type of information you’ll discover:
“Brands are riding the organic stories wave. Stories ads are the next frontier.
“The Stories format has taken the social media industry by storm, and data suggests that more than one billion accounts now use stories globally on Facebook-owned properties.
“As the number of people using stories has grown so has the number of businesses using the format to connect with their audiences on social media. And it appears that those who are using stories are having success: 57 percent of brands believe that stories have been ‘Somewhat effective’ or ‘Very effective’ as a part of their social media strategy.”
Image is from Buffer.com’s State of Social Report
But this is just a tip of the iceberg when it come to all that they reveal in their report!
They go on to reveal things such as:
- How many marketers have invested in stories ads
- How many marketers plan to invest more in these types of ads
- How many marketers have used messaging apps for marketing
- Which messaging apps marketers plan on incorporating into their marketing in 2019
- How many marketers have invested in influencer marketing
- How effective influencer marketing has been for their brand
- Are they planning on continuing to invest in influencer marketing in 2019
- How often their business publishes video content
- Which platform their business posts video content on
- And much more
If you use social media marketing at all, then you really should take the time to read their findings.
CLICK HERE TO READ THE FULL REPORT (THERE’S NOTHING TO DOWNLOAD).
