Shoppable Ads on Google Images

On March 5, 2019, Google announced a new option for people wanting to advertise on Google.

It’s called Shoppable Ads on Google Images. They came up with this new way to advertise after a recent study showed that Google was the first place US shoppers go to discover or find a new brand or product.

But what the study revealed was that potential shoppers aren’t just searching on Google.com. 50% of online shoppers revealed that they searched for images of the product on Google Images. (I’ve done that, haven’t you?”)

That lead them to come up with Shoppable Ads.

How Shoppable Ads Work 

Here’s how Google describes them.

“When we launched Shopping ads on Google Images, we wanted to provide advertisers with a new way to reach shoppers where they’re looking for more visual inspiration.

“Now, we’re introducing shoppable ads on Google Images as another way we’re helping you connect with consumers.

“This new format enables you to highlight multiple products available for sale within your sponsored ad among Google Images results.

“We’re currently testing this on a small percentage of traffic with select retailers, surfacing on broad queries like ‘home office ideas’, ‘shower tile designs’, and ‘abstract art’.”

Who Should Use Shoppable Ads

If you have an online advertising budget, and you’re familiar with Google Adwords – and if you sell a product that’s the type of product someone would look up the image of before buying – then you should consider taking a small portion of your budget and experiment with Shoppable Ads on Google Images. 

And if you do try it out, then come back and leave a comment and tell us what you think!