Study Reveals Insurers Using Social Media Not Seeing Increased Sales
Just because someone has a good tool doesn’t mean that they know how to use it correctly. You can hand one person a tool and they can produce amazing results. Hand the same tool to someone else and you won’t see any results.
You have to have the right tool, but you also need to know how to use the tool correctly. Keep that in mind as you read the following surprising results.
“In kasina’s yet-to-be released 2nd annual study, findings indicate that about 87 percent of asset managers and insurers use LinkedIn, Facebook and Twitter, but very few are experiencing increased sales.”
“’It’s hard to track how much social media enhances the bottom line,’ kasina Research Analyst Jesse Mark told Insurance Networking News. ‘The biggest benefit is brand awareness and increased engagement, and some firms are using social media to generate leads.’”
“About 85 percent of asset management firms and insurers have seen increased brand awareness on social media platforms, 67 percent have seen increased engagement with clients and prospects and 58 percent say social media has led to increased website traffic.”
