Gaining The Respect Of Your Audience Through Social Media
“Creating your online persona to promote yourself, or your business, is essential because it gives you full control of how your online audience perceives you. The [Read more...]
Archive
The Real Way To Follow Your Passion to the Bank
“More than a decade ago, I began a lifelong journey of self-employment ‘by any means necessary.’” “I never planned to be an entrepreneur—I just [Read more...]
Facebook Tries Again To Attract Small Businesses
“Hey, small-business owners: Facebook [Read more...]
Three Ad Formats Will Get At Least 80% Of Online Dollars Through 2015
“As US online ad spending closes in this year on $40 billion, the bulk of that spending will go toward just a few formats: search, banners and video [Read more...]
Small Business Owners Should Pick Their Battles Carefully
“If you’re someone who keeps an eye on current events, you get the impression that [Read more...]
Warning: Brand Humanization Is Not A Social Media Fad
“Notice how hard brands and company leaders are fighting for your attention lately? They’re trying to position products and services to appeal to consumers, [Read more...]
Small Business Blog Ideas
“Finding blog ideas to write about is one of the most common challenges [Read more...]
5 Pinterest User Insights That Could Help You Drive Sales
“Is there value for marketers in Pinterest traffic? A number of recent reports on the social site’s ability to drive traffic and influence sales offer conflicting [Read more...]
10 Steps Every Entrepreneur Needs to Know When Starting A Business
“Starting a business? Confused about the planning, legal and regulatory steps you should [Read more...]
California One Of Top 5 Unfriendliest States For Small Businesses
I’m sorry to tell the business owners in the San Francisco Bay Area, but California received an “F” on a survey of states that support small businesses. [Read more...]