Content Marketing as an Add-on? You’ve Got It all Wrong
“As a B2B marketer, we are often tempted by shiny objects.” “Let me explain. You see another company release a beautiful infographic that seemingly blows up [Read more...]
Archive
Bill Clinton Says California’s Economy Will Come ‘Roaring Back’
Photo from wikipedia “The only president who has balanced the U.S. federal budget since 1960 expressed cautious optimism about economic recovery in California during [Read more...]
The Lessons That Apple Learned From The Ritz-Carlton
When Steve Jobs wanted to look for a place for inspiration for his Apple stores he looked to the one place he could think of that provided quality service: The Ritz [Read more...]
Study Reveals Insurers Using Social Media Not Seeing Increased Sales
Just because someone has a good tool doesn’t mean that they know how to use it correctly. You can hand one person a tool and they can produce amazing results. Hand [Read more...]
Management: The Big Need Of Small Business
“With so many small businesses still struggling in a slowly recovering economy, I am often [Read more...]
Half Moon Bay Back From The Brink
“HALF MOON BAY — Some visitors to Mike Shimeld’s upscale furniture store on Main Street are taken aback by the attractiveness of its surroundings.” [Read more...]
San Francisco Bar Makes #3 Spot In The Top Ten Small Business Videos On YouTube
A bar in San Francisco called, “The Gents Place” made the #3 spot in YouTube’s “Top 10 Small Business Videos”. If you haven’t considered [Read more...]
Survey Shows That Small Businesses That Use Mobile Marketing See Sales Soar
“JACKSONVILLE, Fla. – May 3, 2012 – In celebration of National Small Business Month, Web.com Group, Inc. (Nasdaq: WWWW), today announced the results of its [Read more...]
$40 Billion Spent On Content Marketing
“Businesses spent more than $40 billion on content marketing in 2011, with investment in digital content and ‘other’ content (including events and videos, [Read more...]
Should You Start A Company In Oakland?
“Most urban centers like to describe themselves as ‘a city of contrasts’–but few [Read more...]