David Ogilvy’s Advertising Essentials (VIDEO)
David Ogilvy was considered the “father of advertising” and a creative genius by many of the biggest global brands. His classic book [Read more...]
advertising
8 Ways To Use Social Media To Promote Your Holiday Events
Every year at this time, we’re bombarded by an endless number of holiday event invitations. As an event planner, your job is to get the most people to your event. [Read more...]
Expert Feature: The Best Marketing Plan I Ever Saw (Not!)
Do You Make These Same Marketing Mistakes? The other day, I packed up my gear at the end of the day, went out to the car to go home, and was mildly annoyed to notice [Read more...]
The Evolution of Advertising: How Consumers Won the War for Their Attention (SLIDE SHOW)
When you know the history about something, it allows you to better understand it. It also allows you to understand more about how to use and That is true when it comes to [Read more...]
Expert Feature: Facebook Hashtags are Now Available – Let the Fun Begin!
The hashtag is one of the most powerful social media features and it started on Twitter. Used in a tweet, for example, the hashtag marks the collection and development of a [Read more...]
9 Proven Advertising And Marketing Methods From The 1920’s That Still Work Today
Do you realize that many advertising and marketing methods are timeless? They worked 90 years ago and they still work today. But they can’t be a benefit to you if you [Read more...]
Creating SEO Content: Think Like Your Customers When Creating Online Content
So you’ve been up all night working on a new web page, blog post, article or (“insert your online content here”). Your post flows, sounds great and you love that [Read more...]
(Expert Feature) Is Your Business Standing on the Seven Pillars of Online Marketing? (Part 4)
Small businesses need to be online. It might not be to the point where it’s a matter of remaining in business or not, but it’s right up there with great service and [Read more...]
Silicon Valley’s Confusion About The TV Ad World
Check out this post called “Why Is the TV Ad World So Hard for Silicon Valley to Understand?” by Dave Morgan and learn more about this problem… [Read more...]
Have You Heard About The Google Adwords Business Credit Card?
Check out a post called “‘Extra Credit’ for Small and Medium-Sized Businesses” from the Google Adwords accounts… “Small business owners are [Read more...]