Empowerment Marketing: Advertising That Doesn’t Make You Feel “Dirty” Or Manipulative
“For decades, companies have made you feel inadequate in order to get [Read more...]
Marketing Strategies
Should We Toss Out The Advertising Model?
“Advertising and much of marketing is still based on sending crafted messages to a broad demographic or psychographic group at a time. Okay, so what if it is avowed to [Read more...]
Be Careful Of Search Engine Spamming
In an attempt to maximize their website listing in the search engines [Read more...]
The Local Web: Information That Should Encourage And Inspire Every Small Business Owner…
Check out this eye-opening video with amazing statistics about the type of information that is searched for about local businesses. It’s designed to inspire national [Read more...]
How To Literally Attract A Mob Bearing Cash
Have you ever heard of a cash mob? I hadn’t either. Until I read this… “Q. I just heard about the idea of a cash mob, and I’m wondering if it [Read more...]
Why Group Deals Are Killing Small Businesses: 7 Thoughts From CityGrid Media at SXSW 2012
“At SXSW 2012 Kara Nortman, Sr VP of Publishing at CityGrid Media shared her research and thoughts of why group deals (like Group On) are killing small [Read more...]
Be Where Others Are Not: A Marketing Strategy
“To be successful in the World of Warcraft Arathi Basin battleground, you have to capture and hold 3 out of 5 flags at various points in the landscape over a period of [Read more...]