Google’s New Content Platform and What It Means to You
Did you hear that Google is testing out a new content platform? It’s called “Google Posts” or “Posts with Google.” What This Means for Google [Read more...]
Marketing
BBH Feature: How to Use Google Analytics for Business
Google Analytics gives us lots of pretty charts and graphs that can make us feel important, but without some basic systems in place, those pretty charts don't help us to make intelligent and informed decisions about our marketing efforts. Without much effort, we can set that up for ourselves. [Read more...]
20 Things Your Website Homepage Should Have (SLIDESHOW)
What Information Should a Website Have on It? Having a website is important. (And it surprises me how many businesses and organizations still don’t have one!) [Read more...]
Here Is All of the Data Facebook Has Collected About You (INFOGRAPHIC)
If you have ever wanted to buy advertising for your business on Facebook, then you’ll be glad to see this infographic from Wordstream below. But as a consumer and user [Read more...]
How to Get Your Email Opened, Read, and Responded To (INFOGRAPHIC)
Email can be one of the most powerful marketing and communication tools in your arsenal. But that’s only if you use email correctly. This infographic is from Backlinko [Read more...]
Here Why You Need to Start Building an Email List NOW (VIDEO)
Do you have an email list made up of prospects and/or customers? Wonder if having an email list is important or if you should just focus on social media? Then check out the [Read more...]
“Skyscraper Technique” SEO Case Study: 59% More Traffic (VIDEO)
There’s a way to get more web traffic to your website using content marketing known as “Skyscraper Content.” The cool thing is that this type of content [Read more...]
BBH Feature: What’s the Difference Between Advertising and Marketing?
Is it best to use advertising or marketing to generate new business? The old ways of advertising to the masses don't work very well anymore, and you have to attract your ideal buyer with tailored marketing messages that will get them to know, like and trust you before they'll buy from you. [Read more...]
8 Ways You Can Curate Great Content to Share on Social Media (VIDEO)
I’ve talked about content curation before. It’s a important tool you should use, if you want to effectively use content marketing. (In fact, that’s what we [Read more...]
BBH Feature: 4 Tips for Marketing to Millennials Without Being Lame
Millennials, the generation maligned by many and coveted by brands, represent a massive market. As such, marketing to millennials seems a trend many brands eagerly – [Read more...]