Marketing – Bay Business Help – Help for Bay Area Business Owners

what's the difference between marketing and advertising

BBH Feature: What’s the Difference Between Advertising and Marketing?

August 5, 2016 // 0 Comments

Is it best to use advertising or marketing to generate new business? The old ways of advertising to the masses don't work very well anymore, and you have to attract your ideal buyer with tailored marketing messages that will get them to know, like and trust you before they'll buy from you. [Read more...]

How to Create Content That Ranks High on Google (INFOGRAPHIC)

November 30, 2015 // 0 Comments

By now, you know that content marketing (i.e. creating content to attract your prospects) is an important strategy that all businesses should apply. But creating content that [Read more...]

Sales Excellence – How to Become a Great Salesperson (VIDEO)

April 29, 2015 // 0 Comments

This video below is Victor Antonio’s sales rant on the ultimate sales manifesto for becoming the greatest salesperson in the world. Who is he? Bio: Sales Motivation [Read more...]

Social Media: The Future of Customer Experience (INFOGRAPHIC)

April 7, 2015 // 0 Comments

From Sprinklr.com… “There’s little question that a focus on customer experience is no longer optional. In fact, according to Gartner, in just a few years [Read more...]

Experiences: The Seventh Era Of Marketing (Slideshow)

March 30, 2015 // 0 Comments

These slides below are from a keynote Robert Rose gave. They sum up the introduction to his new book (with Carla Johnson) called Experiences: The 7th Era of Marketing. Check [Read more...]

tips to easily create content, how to create blog posts quickly

5 QUICK Ways You Can EASILY Create Content for Your Website

February 19, 2015 // 0 Comments

You know content marketing is important. You know you should post up helpful for your prospects and customers. But who has the time to do this when you have a business to [Read more...]

You Can Now Shoot and Edit Video on Twitter (VIDEO)

February 12, 2015 // 0 Comments

It was just Monday when we told you about Twitter’s new group messaging function (see “Related Article” below). Well, Twitter has just released another new [Read more...]

Business Owners: Here’s An Email Marketing Checklist For The Holidays

November 18, 2014 // 0 Comments

Are you using email for our holiday promotions? I hope so. Email volume is continuing to grow by leaps and bounds. That’s why you need to make sure that you know the [Read more...]

Portrait Of A Content Marketer: More Than A Marketer! (INFOGRAPHIC)

November 13, 2014 // 0 Comments

Don’t let this infographic intimidate you when you think about using content marketing. You DON’T have to have all of these skills. Instead, let it encourage [Read more...]

2 Overlooked Things That Business Owners Must Do And How Content Marketing Can Achieve Them

September 25, 2014 // 0 Comments

As business owners, there are two often-overlooked things that you must do: 1. You need to make sure that your prospects and customers remember you when they need what [Read more...]