Marketing Lessons From Proctor & Gamble’s Branding Boss
Looking for great ideas on how to market in our current culture?
“‘Marketing teams should act like a newsroom’ says P&G boss.”
“Interesting comments from P&G’s branding boss Marc Pritchard, about how brand/agency teams today need to be more reactive and have a “newsroom mentality”, to capitalise on the opportunities in today’s digitally-enabled world. He also shares his views on how social media can help you sell more stuff.”
“Some of his recommendations:”
‘1. Proving ‘social media shows you the money'”
“Pritchard picks up on a point I’ve posted on before, that social media alone is not the answer. Rather, its about great content worth talking about, with this content often created on TV.”
Continue reading David’s tips on wheresthesausage.typepad.com…
