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Marketing Lessons From Proctor & Gamble’s Branding Boss

Looking for great ideas on how to market in our current culture?

“‘Marketing teams should act like a newsroom’ says P&G boss.”

“Interesting comments from P&G’s branding boss Marc Pritchard, about how brand/agency teams today need to be more reactive and have a “newsroom mentality”, to capitalise on the opportunities in today’s digitally-enabled world. He also shares his views on how social media can help you sell more stuff.”

“Some of his recommendations:”

‘1. Proving ‘social media shows you the money'”

“Pritchard picks up on a point I’ve posted on before, that social media alone is not the answer. Rather, its about great content worth talking about, with this content often created on TV.”

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About Scott Aughtmon (1864 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.