Looking for great ideas on how to market in our current culture?
“‘Marketing teams should act like a newsroom’ says P&G boss.”
“Interesting comments from P&G’s branding boss Marc Pritchard, about how brand/agency teams today need to be more reactive and have a “newsroom mentality”, to capitalise on the opportunities in today’s digitally-enabled world. He also shares his views on how social media can help you sell more stuff.”
“Some of his recommendations:”
‘1. Proving ‘social media shows you the money'”
“Pritchard picks up on a point I’ve posted on before, that social media alone is not the answer. Rather, its about great content worth talking about, with this content often created on TV.”