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5 Pinterest User Insights That Could Help You Drive Sales

“Is there value for marketers in Pinterest traffic? A number of recent reports on the social site’s ability to drive traffic and influence sales offer conflicting results.”

“Pinterest users do seem to convert and spend more when they do. However, Pinterest users are converting at lower rates than through other social channels like Facebook or Twitter.”

“Pinterest’s popularity is undeniable. Earlier this year, TechCrunch reported on exclusive comScore data showing that Pinterest had hit 11.7 million unique monthly U.S. visitors in January. This made it the fastest ever website to surpass the 10 million mark. This week, though, a ReadWriteWeb post suggests it’s a great tool for marketers in a traffic-only revenue model, but no so good for those actually selling online.”

Click here to continue reading about the 5 Pinterest insights that could help you drive sales on SearchEngineWatch.com

 

About Scott Aughtmon (1798 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.

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