How To Convert Customers Through Segmentation
“Your website serves as your best tool for attracting attention from potential customers online. Since your web content is what really carries your message across and secures conversions, your content marketing needs to be optimized for your targeted customer profile.”
“But what if you have multiple targeted customer profiles, with different tastes and motivations, and they all require a different approach? Do you optimize for one group, at the risk of alienating or under-representing another? Do you target your content as little as possible, leaving your website with vague, muddled content that doesn’t attract any customers?”
Photo by Mrs Logic
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