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How To Convert Customers Through Segmentation

“Your website serves as your best tool for attracting attention from potential customers online. Since your web content is what really carries your message across and secures conversions, your content marketing needs to be optimized for your targeted customer profile.”

“But what if you have multiple targeted customer profiles, with different tastes and motivations, and they all require a different approach? Do you optimize for one group, at the risk of alienating or under-representing another? Do you target your content as little as possible, leaving your website with vague, muddled content that doesn’t attract any customers?”

Click here to continue reading about how to convert different target customers on BusinessInsider.com

Photo by Mrs Logic

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About Scott Aughtmon (1820 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to ContentMarketingInstitute.com and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.