You’re on summer vacation and don’t want to think about tweeting or posting.
But you’re a business owner and also the person in charge of your social media campaign, right?
If properly planned and executed, managing your social media marketing campaign remotely can be very successful with minimum impact to your vacation.
Here are some tips and tools to make your job easier:
- Plan Ahead
- If you don’t have a backup, train someone today. If you really don’t want to do the monitoring and responses yourself while you’re away, then train an employee or hire a social media consultanting firm to handle it for you while you’re away.
- Prior to leaving, plan your content for the week(s) you’ll be away and also a few days after your return. You can schedule all of these posts using your dashboard or the individual network apps. Also, you can upload bulk tweets to Buffer, and let this program post them at regular intervals throughout the day. Just be sure to create variation in your tweets, so it doesn’t look like spam on your profile.Example: We used Buffer to upload tweets about a conference to be attended by our client. We agreed upon the promotions to be offered in the booth (50% off selected styles, 1st 50 people to spend $50 get free crop pants, etc.), wrote a lot of tweets about the promotions and uploaded them to Buffer. The app sent out our tweets at regular intervals during the show, and we monitored the conversations and assisted with customer service and thanked people for mentioning the brand.
- Tell your Employees
Make sure your employees know about any promotions offered. We recently held a Social Media Day Treasure Hunt in San Carlos, California, and at least one business owner who signed up for the event failed to tell their employees. Treasures weren’t displayed properly and coupons weren’t disbursed as planned. Epic fail!
- Don’t Obsess
Check your phone just a couple of times a day and respond. Try not to obsess and worry that you need to respond. Most people are happy to wait for a few hours or even overnight for a response. So RELAX!
- Tools and Apps
- If you’re not already using a social media dashboard like HootSuite, then sign up and add your Facebook, Twitter, LinkedIn and FourSquare accounts. Be sure to install the app on your smartphone and you’re ready to go!
- Now you can schedule posts and respond to inquiries and mentions while on the road. Also, HootSuite allows you to set up “search” streams so you can watch the conversation on Twitter for specific keywords.
- We also hear that HootSuite is adding Pinterest sometime soon.
- Just as a backup to HootSuite, download the apps for Facebook, Twitter, LinkedIn and any other social networks for your smartphone. Be sure to set up your accounts – before you leave – so that Twitter mentions and direct mail are sent to your smartphone. Also, set up Facebook to send comments to your phone so you can see them as they are posted by your fans.
Going on summer vacation is always a challenge for the small business owner.
These social media tips for managing your campaign remotely will help you enjoy your time away without much worry.