Most business owners make the same mistake: they ignore their current customers while chasing new ones.
That’s not wise, because it’s easier to sell to someone who has already purchased from you, then to get a new person to buy from you.
Check out this article called “Absence Makes the Heart Go Wander” by S. ANTHONY IANNARINO and learn ways to stay on the mind of your customers so they don’t leave you…
“For all the talk of relationship selling being dead, I am still long human relationships. Your best relationships are based on your ability to create value, no doubt. But they are relationships nonetheless, and relationships require proper care and feeding.”
“Other than an inability to create value, nothing destroys relationships faster than your absence. A lack of presence is a liability when it comes to relationships. It’s neglect.”
“Absence does not make the heart grow fonder. Absence makes the heart go wander.”