Local marketing is important, but you need to make sure you are using it correctly.
Check out this article called “Location-Based Marketing: Provide Useful Content, Not Games” by David Deal and learn some important tips on content creation for local mobile customers…
“Geo-fencing. Showrooming. Local-mobile-social. Those are the buzzwords cropping up increasingly among marketers attempting to build connected brands with mobile consumers. At an eMarketer breakfast on September 19 (where I’m blogging and tweeting live), eMarketer CEO and co-founder Geoff Ramsey provides a quick overview of ways that brands can use location-based marketing to build closer relationships with consumers who use location-based services such as Foursquare and Yelp. His main take-away: if you want to build your brand with the mobile consumer, don’t offer a cute gaming experience — provide valuable content like offers and promotions. Here are his tips (he provided seven, but I’ve condensed them to six):
“1. Optimize your content for local search
“Ramsey fervently believes that optimizing information about your company (especially if you operate local franchises that attract foot traffic) is a logical first step to mastering location-based marketing.
“‘For smart phone owners, conducting a search almost universally prompts an action,’ he says, noting that search accounts for half of mobile ad spending (Google is taking 95 percent of that revenue). Search ‘is a natural for mobile.’”
Photo by vonSchnauzer
- 10 Proven Tips To Get The Most Our Of Local Marketing (baybusinesshelp.com)