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Why You Need To Stop Focusing On Just Sales

Why you should focus on customers, not just sales

In business, it’s difficult to not be focused on sales, because “sales = money,” right?

Technically, yes. But what if I told you there is something that’s better than sales?

What if I told you it’s something that is equal to “continual income” instead just the usual “feast and famine” that normally comes with sales?

Check out this post called “Sales vs customer acquisition: A million dollar distinction” by Ken McCarthy and learn why you need more than just “sales” to succeed in business…


“Words are powerful.

“Need proof?

“Before it became one of the highest rent districts in New York City, Soho, the neighborhood south of Houston Street, was called “Hell’s Hundred Acres.”

“John Wayne’s pre-Hollywood name was Marion Morrison and Google’s original name was ‘Backrub.’”

“Enough said.”

“But getting the words right isn’t just for marketing to others, it’s also essential for keeping your own mind on track and getting the most from your efforts.

“Look beyond the word ‘sales’…”

Click here to continue and discover why you shouldn’t focus on sales, but on something else on


Photo by – luz –

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About Scott Aughtmon (1864 Articles)
I’m author of the book 51 Content Marketing Hacks. I am also a regular contributor to and I am the person behind the popular infographic 21 Types of Content We Crave. I’m a business strategist, consultant, content creation specialist, and speaker. I’ve been studying effective marketing and business methods (both online and offline) since 1999. ===> If you would like to see ways that we could work together, then please click here to learn more.