Do you know what a loyalty program is? Simply put it’s a program that encourages your customers to keep purchasing from you.
Check out this post called “8 Strategies for Promoting Small Business Loyalty Programs” by STEPHANIE MILES to learn 8 great strategies that will help you run a loyalty program just like the “big boys”…
“Global brands, airlines, and supermarket chains have mastered the art of running dynamic loyalty programs, with sign-up incentives and lucrative rewards that customers can’t seem to pass up. But while big businesses have managed these programs with ease, the same can’t always be said for their small business counterparts.”
“Small businesses have historically had trouble getting their loyalty programs off the ground. Although the number of loyalty memberships in the U.S. has more than doubled since 2000, a 2011 study by COLLOQUY found that most members are active in less than half the loyalty programs in which they are enrolled.”
“To find out how small business owners should launch their loyalty programs and encourage continued engagement, we spoke to eight experts in the field and asked what merchants need to do to promote.”
Photo by andjohan
- An Old Way To Get New Prospects To Buy (baybusinesshelp.com)